{"data":[{"id":"9786131534058","title":"Les relations presse dans le monde high-tech ; \u00e9tude du lancement de l'iPad d'Apple","description":"Cet ouvrage s'int\u00e9resse aux relations presse dans le secteur high-tech, \u00e0 l'heure o\u00f9 les m\u00e9dias sont confront\u00e9s \u00e0 des mutations inexorables de leur mod\u00e8le \u00e9conomique et des pratiques professionnelles. Cette analyse de la conversion au num\u00e9rique des entreprises de presse repose sur les visions crois\u00e9es de journalistes et de communicants. Elle est enrichie d'une \u00e9tude de cas d\u00e9di\u00e9e \u00e0 l'iPad d'Apple, dont l'annonce en janvier 2010 est intervenue apr\u00e8s des mois de rumeurs. L'occasion de d\u00e9crypter la strat\u00e9gie de communication unique en son genre de la firme de Cupertino. Cette exception a boulevers\u00e9 les rouages du rapport de sollicitation des faiseurs d'information par leurs sources, mis en \u00e9vidence dans les premiers chapitres. La couverture presse enthousiaste dont a b\u00e9n\u00e9fici\u00e9 cette tablette tactile fait \u00e9cho aux t\u00e2tonnements et aux incertitudes du champ m\u00e9diatique. Initialement r\u00e9dig\u00e9 en 2010 dans le cadre du master 1 journalisme de Sciences Po Rennes, sous la direction de Roselyne Ringoot, ce m\u00e9moire est compl\u00e9t\u00e9e d'une pr\u00e9face et d'une postface visant \u00e0 mettre en perspective l'objet d'\u00e9tude avec trois ans de recul.","authors":["Morgane Gaulon-brain"],"category_codes":["9000000","9100000","9100400","9100401"],"visuals":{"large":"https:\/\/images.epagine.fr\/058\/9786131534058_1_75.jpg","medium":"https:\/\/images.epagine.fr\/058\/9786131534058_1_m.jpg","thumbnail":"https:\/\/images.epagine.fr\/058\/9786131534058_1_v.jpg"},"orderable":true,"show_badge":true,"formatted_price":"49,00 \u20ac","formatted_published_date":"1er septembre 2018","publisher_availability_label":"Sur commande","short_details":"Morgane Gaulon-brain \u2014 Editions Universitaires Europeennes","translator":null,"weight":222,"page_count":144,"readership":null,"editor":"Editions Universitaires Europeennes","price":4900,"published_date":"2018-08-31T22:00:00.000000Z","support":"Grand format","publisher_availability":1,"stock":0,"editions":[],"url":"https:\/\/quaidesbrumes.com\/ouvrage\/9786131534058\/les-relations-presse-dans-le-monde-high-tech-etude-du-lancement-de-lipad-dapple"},{"id":"9786139527991","title":"Les difficultes d'adoption du e-learning par les universit\u00e9s congolaises \u00e0 travers le programme Universitic ; une approche socio-\u00e9ducative du e-learning en Rd Congo","description":"Le E-learning, technologie \u00e9ducative au coeur du d\u00e9veloppement des soci\u00e9t\u00e9s, demeure une valeur \u00e0 sauver en R\u00e9publique D\u00e9mocratique du Congo (R.D.C.). En d\u00e9pit de la loi cadre de l'Enseignement n\u00b0 14\/004 du11 f\u00e9vrier 2014, ainsi que de la pr\u00e9sence des institutions promotrices du e-learning, et des programmes d'int\u00e9gration tel que Universitic, l'insertion de cette innovation p\u00e9dagogique butte \u00e0 de nombreux obstacles. Ces derniers r\u00e9sident dans l'insuffisance d'une vulgarisation appropri\u00e9e et dans l'absence d'une politique de mise en oeuvre du e-learning par l'appareil \u00e9tatique. Eu \u00e9gard \u00e0 ce qui pr\u00e9c\u00e8de, notre \u00e9tude propose un palliatif, qu'il convient de d\u00e9nommer les \u00ab trois piliers du e-learning\u00bb. Ceux-ci renvoient d'abord \u00e0 la strat\u00e9gie de conduite du changement, ensuite \u00e0 l'identification des champions facilitateurs et enfin, \u00e0 une strat\u00e9gie de communication n\u00e9cessaire \u00e0 l'adoption du e-learning en RD Congo.","authors":["Danielle Lopiko"],"category_codes":["9000000","9100000","9100500","9100504"],"visuals":{"large":"https:\/\/images.epagine.fr\/991\/9786139527991_1_75.jpg","medium":"https:\/\/images.epagine.fr\/991\/9786139527991_1_m.jpg","thumbnail":"https:\/\/images.epagine.fr\/991\/9786139527991_1_v.jpg"},"orderable":true,"show_badge":true,"formatted_price":"71,90 \u20ac","formatted_published_date":"1er ao\u00fbt 2020","publisher_availability_label":"Sur commande","short_details":"Danielle Lopiko \u2014 Editions Universitaires Europeennes","translator":null,"weight":1401,"page_count":180,"readership":null,"editor":"Editions Universitaires Europeennes","price":7190,"published_date":"2020-07-31T22:00:00.000000Z","support":"Grand format","publisher_availability":1,"stock":0,"editions":[],"url":"https:\/\/quaidesbrumes.com\/ouvrage\/9786139527991\/les-difficultes-dadoption-du-e-learning-par-les-universites-congolaises-a-travers-le-programme-universitic-une-approche-socio-educative-du-e-learning-en-rd-congo"},{"id":"9788416350087","title":"Errores y horrores del espayolismo linguistico","description":null,"authors":["Juan Moreno Cabrera"],"category_codes":["9000000","9100000","9100200"],"visuals":{"large":"https:\/\/quaidesbrumes.com\/img\/book-placeholder.png","medium":"https:\/\/quaidesbrumes.com\/img\/book-placeholder.png","thumbnail":"https:\/\/quaidesbrumes.com\/img\/book-placeholder.png"},"orderable":true,"show_badge":true,"formatted_price":"15,85 \u20ac","formatted_published_date":"5 mars 2015","publisher_availability_label":"Sur commande","short_details":"Juan Moreno Cabrera \u2014 Txalaparta","translator":null,"weight":401,"page_count":null,"readership":null,"editor":"Txalaparta","price":1585,"published_date":"2015-03-04T23:00:00.000000Z","support":"Grand format","publisher_availability":1,"stock":0,"editions":[],"url":"https:\/\/quaidesbrumes.com\/ouvrage\/9788416350087\/errores-y-horrores-del-espayolismo-linguistico"},{"id":"9786202295536","title":"Rudiments et pratiques de la traduction","description":"Rudiments et pratiques de la traduction aborde la traduction du fran\u00e7ais vers anglais et vice-versa. La discussion sur la traduction a commenc\u00e9 il y a plus de 2000 ans avec Cicero et Horace. Depuis lors, plusieurs auteurs\/chercheurs tels que Vinay et Darbelnet, George Steiner, In\u00e8s Oseki-D\u00e9pr\u00e9, Peter Newmark, Jeremy Munday, Jean-Ren\u00e9 Ladmiral et de nombreux autres ont apport\u00e9 une contribution appr\u00e9ciable dans ce domaine. Malgr\u00e9 leurs efforts, il reste encore beaucoup de travaux \u00e0 faire. Cela justifie la r\u00e9daction de ce livre, qui tente d'expliquer, aussi bri\u00e8vement que possible, ce qu'est la traduction et son importance au XXIe si\u00e8cle pour la soci\u00e9t\u00e9 nig\u00e9riane en particulier. Rudiments et pratiques de la traduction est un livre et un mat\u00e9riel de r\u00e9f\u00e9rence pour les chercheurs en herbe en traduction et les \u00e9tudiants aux niveaux de NCE et de licences.","authors":["Abdulmalik Ismail"],"category_codes":["9000000","9100000","9100200","9100204"],"visuals":{"large":"https:\/\/images.epagine.fr\/536\/9786202295536_1_75.jpg","medium":"https:\/\/images.epagine.fr\/536\/9786202295536_1_m.jpg","thumbnail":"https:\/\/images.epagine.fr\/536\/9786202295536_1_v.jpg"},"orderable":true,"show_badge":true,"formatted_price":"31,90 \u20ac","formatted_published_date":"1er septembre 2020","publisher_availability_label":"Sur commande","short_details":"Abdulmalik Ismail \u2014 Muse","translator":null,"weight":216,"page_count":140,"readership":null,"editor":"Muse","price":3190,"published_date":"2020-08-31T22:00:00.000000Z","support":"Grand format","publisher_availability":1,"stock":0,"editions":[],"url":"https:\/\/quaidesbrumes.com\/ouvrage\/9786202295536\/rudiments-et-pratiques-de-la-traduction"},{"id":"9786139557325","title":"M\u00e9thodes et techniques de stylistique fran\u00e7aise","description":"Ce manuel est consacr\u00e9 au domaine de la philologie fran\u00e7aise, qui comprend la morphologie et la syntaxe; aux principes tr\u00e8s simples et pratiques pour les \u00e9l\u00e8ves d'\u00e9coles, pour les \u00e9tudiants de lyc\u00e9e et de coll\u00e8ge, pour tous les enseignants qui donnent des cours en fran\u00e7ais; aux r\u00e8gles de stylistique et de communication. Une mati\u00e8re importante dans ce livre, est la nouveaut\u00e9 scientifique d'une langue et de sa stylistique, qu'elle soit parl\u00e9e ou \u00e9crite. Ce cours de stylistique, est une discipline n\u00e9cessaire pour tous, qui se veut comme une introduction \u00e0 l'approche linguistique des textes ou plus exactement comme un guide de lecture.","authors":["Ramazon Bobokalonov"],"category_codes":["9000000","9100000","9100300","9100305"],"visuals":{"large":"https:\/\/images.epagine.fr\/325\/9786139557325_1_75.jpg","medium":"https:\/\/images.epagine.fr\/325\/9786139557325_1_m.jpg","thumbnail":"https:\/\/images.epagine.fr\/325\/9786139557325_1_v.jpg"},"orderable":true,"show_badge":true,"formatted_price":"39,90 \u20ac","formatted_published_date":"1er octobre 2020","publisher_availability_label":"Sur commande","short_details":"Ramazon Bobokalonov \u2014 Editions Universitaires Europeennes","translator":null,"weight":142,"page_count":88,"readership":null,"editor":"Editions Universitaires Europeennes","price":3990,"published_date":"2020-09-30T22:00:00.000000Z","support":"Grand format","publisher_availability":1,"stock":0,"editions":[],"url":"https:\/\/quaidesbrumes.com\/ouvrage\/9786139557325\/methodes-et-techniques-de-stylistique-francaise"},{"id":"9788416752607","title":"Lh 6 - 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La contribution du traducteur se limite \u00e0 des propositions. Pour mieux comprendre la paratraduction, nous avons retenu quelques thrillers britanniques et \u00e9tats-uniens et leurs traductions fran\u00e7aises. 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